吃喝玩樂愛美蘇

Last night, I watched a basketball game, Team U.S.A. versus Team Canada. The game is a warmup match for the coming Olympic games. Undoubtedly, NIKE is one of the ad's sponsers of the game. After the game, I surfed Nike.com and found a special zone about the U.S.A. basketball team, including an impressive logo and slogan.

http://www.nike.com/nikeos/p/nikebasketball/en_US/athletes/usab_hub

I feel the logo is really a good one. The slogan "This is our game" really makes me feel enthusiastic, and the design of the logo and the basketball matches up nicely. The typeface is strong, and the gradient of the color increases the abundance of the logo.

Besides, I also found that there is a gallery of the team U.S.A. in the website, including the profiles of some players who wore the nike shoes. In another page, Nike also has another area for other countries' NBA players. I think this website could have some effectiveness in promoting the basketball in Olympics and the players as well.

(July 26, 2008, Posted on Visual Communication Theory & Practice Section 6 Blog)